Installation Begins on New Countywide Bicycle Wayfinding Signage

In an effort to increase bicycle ridership and safety in Santa Cruz County, the Santa Cruz County Regional Transportation Commission (RTC) began the installation of bicycle wayfinding signage at about 300 locations throughout the county today. The signs, part of the new Santa Cruz County Bicycle Route Signage Program, will assist all types of bicycle riders – commuters, families, recreational riders and visitors – in finding and accessing major destinations throughout the county.

Currently, there are few and inconsistent bicycle wayfinding signs in Santa Cruz County, so the RTC worked with community partners to identify and sign preferred routes that have connectivity to bicycle lanes or paths. The new signage will improve traffic safety by leading cyclists to better routes.

“The bike signage program provides necessary signage to help cyclists stay safe and improve visibility, while also providing critical information for all transportation users,” said Santa Cruz County Supervisor John Leopold. “As we see more people on their bikes, this signage is a welcome addition to our community.”

Construction, which is being done by the RTC’s construction contractor San Jose’s Linear Tech Striping, will start in Santa Cruz and be done in phases with most of the work completed before the end of this year. The installation work will be completed in small segments with work moving around different areas of the county to accommodate periods of traffic. There will be gaps in signage along the preferred routes until the full installation is completed.

Installation will be minimally impactful to bicyclists, pedestrian and drivers. However, some intermittent lane closures will be necessary during the construction period. Lane closure information will be posted on the RTC’s Facebook page (www.facebook.com/sccrtc).

As part of the project, bicycle and pedestrian count data will be collected before and after signage installation, and a public outreach campaign to promote awareness of the routes will take place.